The client, a cosmetics brand, planned to expand its portfolio by introducing a gel nail polish line under its own brand. To bring the project to market efficiently, the company needed a partner capable of managing the entire process - from product development and manufacturing coordination to quality control, packaging and the delivery of finished products.
The goal was to launch a new product category that fully reflected the brand's visual identity, quality standards and commercial objectives.
The main challenge was to transform the client's vision into a market-ready product while ensuring consistency in colour, quality and visual presentation across the entire product line.
The project involved developing customised nail polish formulations, selecting matching packaging solutions, preparing product samples, sourcing components, and coordinating the entire contract manufacturing and packaging process.
Another key objective was to minimise the client's operational involvement. This enabled the brand to introduce a new product category without investing in its own production infrastructure or managing the implementation process internally.
APM Group managed the entire project from the preparation of the commercial proposal through contract manufacturing coordination, packaging, quality control, and the final delivery of finished products to the client.
Scope of work:
The project also included the preparation of comprehensive product documentation, including technical data sheets and quality certificates.
The client received a complete private label gel nail polish range, including colour gel polishes as well as complementary products such as base coats and top coats.
The entire product line was manufactured under a contract manufacturing model, with APM Group managing every stage of the implementation process - from production planning and manufacturing coordination to packaging and the delivery of the first commercial batch.
The project resulted in the successful launch of more than 100,000 finished products under the client's own brand, delivered within approximately seven months from the initial commercial proposal.
The client successfully introduced a new product category to its portfolio - a gel nail polish range supported by complementary products, including base coats and top coats.
Through cooperation with APM Group, the brand received a complete private label product line fully aligned with its established quality standards, visual identity and product requirements. The project enabled the client to expand its portfolio without the need to build its own technical infrastructure or manage the implementation process internally.
The project continued for subsequent months, confirming the effectiveness of the cooperation model and creating a foundation for further projects and future product launches.
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